Everyone knows that marketing is one of the most important aspects of running a business. And with things like websites, social media and apps, traditional business promotion techniques are often overlooked. However, techniques like this still have plenty to offer in the age of modern-day marketing. And if you’re not convinced just yet, here are 5 reasons why traditional business promotion is still effective.
It’s less expensive
Having a well-designed website with a whole team behind it sure is great but when running a small local business, this is something that can hardly be achieved. Instead, such businesses are looking for cheap and easy ways to attract local customers and this is where traditional business promotion comes in handy. Therefore, things like radio commercials and billboards are still commonly used in the local ecosystem. This is especially the case with flyers, which allow people to keep a hard copy of the marketing material and browse it over and over again.
People still care about it
As we’ve already said, there are so many new ways businesses can now promote their products or services. Still, even in the age of internet and social media, plenty of people out there still enjoy doing things old way. So, even though they use mobile devices and similar gadgets, a simple flyer might just make them turn to a certain business. Also, there are elderly people who are less eager to jump on the bandwagon and embrace new technologies. Businesses that target older consumers should definitely stick to printed promotional channels such as newspapers.
It grabs attention
When it comes to marketing, it’s all about making your business stand out. And today, traditional business promotion can help you do that exactly. For example, things like radio and TV commercials may be a bit expensive, but they’re guaranteed to bring any business closer to consumers. Not to mention that including a celebrity into a commercial can spark some immense attention. When looking for a cheaper solution, companies often go for billboards people tend to engrave in their minds. There are plenty of companies out there who’ve managed to shroud their billboards in mystery and use that to gain customers.
There’s plenty of options
We’ve talked about flyers, radio and TV commercials but these are just some of the options in front of companies that choose to promote their business in a more traditional way. For example, just take a few moments to think about promotional products. Designing things such as custom t-shirts or key chains is a great way to boost visibility and make customers happy. People love getting stuff for free and that’s something every company out there can embrace in their marketing efforts. Moreover, things like business cards, hand-written notes and phone calls are also guaranteed to do the trick.
It builds long-lasting relationships
Traditional business promotion is also quite highly effective for building lasting customer relationships. Just think about companies that have nailed their TV commercials. Chances are you still remember some of their commercials and that might be the reason why you still buy from them. On top of this, a lot of people out there enjoy keeping promotional products they’ve got and using them whenever possible. This results in them becoming loyal fans of a brand which is exactly what promotional products are all about.
Of course, the traditional business promotion on its own may not be enough for a company to succeed in today’s business world. However, a mix of traditional and modern marketing techniques can give just any company advantage over those that stick only to what’s hot in the marketing world right now.
Dan Radak
Dan Radak is a marketing professional with eleven years of experience. He is a coauthor on several websites and a regular contributor to BizzMark Blog. Currently, he is working with a number of companies in the field of digital marketing, closely collaborating with a couple of e-commerce companies.