Starting a marketing campaign is the best way to reach out to your audience and distinguish yourself in a competitive field. This is particularly important in countries like Australia, where there’s a high competitiveness in virtually any niche, due to the number of startups. Still, whether or not you’ll be able to achieve this depends on many different things.
The problem is that the lack of experience may create a scenario where you don’t know which tasks you should focus on first. With that in mind and without further ado, here are the top five things you should do for your first marketing campaign in order to help you get the most out of it.
#1. Define your goals
While to some, this may seem like something obvious, you need to understand that the very concept of success isn’t something objective or universal. For instance, imagine a new brand in the soda industry. Sales that would be outstanding for their criteria would be seen as catastrophic for a major soda company like Coca-Cola. So, in order to tell how your marketing campaign is doing, you need to set SMART goals. The smart is an acronym used for specific, measurable, achievable, realistic and timely. The realistic part is especially important due to the fact that there’s no easier way to get disappointed than to have unrealistic expectations.
#2. Building KPI for your products
The next thing you need to do, in a scenario where you are building a campaign for a product, is to make key performance indicators (KPI). For this to work, you need to set product goals once more, use ratios and ranges to see where it falls objectively and use both quantitative and qualitative estimates. The most important thing for your KPI is a comparison against current trends, market needs and more. Finally, in order to take a more systemic approach to this, use a product scorecard. This way, you’ll have a much clearer view of the situation in question.
#3. Work on your website
Other than this, you need to understand the fact that your website is probably the most important thing when it comes to your digital marketing campaign. Think about it, wherever you decide to promote your business, your products or your content, the path will always lead back to your website. This is why you need to make sure that it’s well designed and that it fits well with the brand image that you’re trying to establish. The most reliable way to achieve this is to hire a brand design agency to help you out. Moreover, in order to make things a lot simpler logistically, you should probably look for local partners to collaborate with. For instance, an NSW-based business should look for a trustworthy branding agency from Sydney.
#4. Automate your marketing
One of the biggest problems with marketing that’s run by humans is the fact that it’s quite slow and inefficient. The reach is limited, there are technical issues that come from slow responsiveness and inability of your staff to be available 24/7. This is why you need to do all you can in order to automate your marketing. Fortunately, there are so many amazing platforms online that could help you out with this quite effortlessly.
#5. Think about old school marketing
The very last thing that you need to consider is whether you want to go with old-school, analog marketing. We’re talking about flyers, brochures, promotional products and even guerilla marketing. a You should know that a plethora of modern small businesses isn’t too keen on investing their money into old school marketing because A) it’s seemingly more expensive and B) it’s a lot harder to track the ROI of various methods used. Keep in mind, however, that it gives you one more channel to talk through to your audience. Other than this, it helps you reach out to those who don’t spend all their time online.
Conclusion
With these five simple tips, you can create a marketing campaign that fulfills all your criteria and gives you the best value for your investment. Due to the fact that this is just one of many marketing campaigns that lie ahead, the experiences you earn here might turn out to be invaluable in the future. This is one more reason why it’s so important that you take a systemic approach.
Dan Radak
Dan Radak is a marketing professional with eleven years of experience. He is a coauthor on several websites and a regular contributor to BizzMark Blog. Currently, he is working with a number of companies in the field of digital marketing, closely collaborating with a couple of e-commerce companies.