With more and more countries legalizing cannabis consumption for medical use, the industry is growing rapidly and becoming competitive too. Getting new customers and retaining older ones is important for cannabis brands to grow greatly. Unfortunately, marketing restrictions and regulations are a hurdle for both marketers and CBD brands. No doubt it is difficult for new brands to stand out from the competitors offering similar products. But there is always a path to ultimate success.
Whether you are a CBD supplier to the industry or an online dispensary struggling to drive more traffic and increase sales, online marketing can incredibly boost your customer base and increase brand awareness as well. A well-developed online dispensary marketing strategy could be a great way to grow your cannabis brand or store.
Below are some proven tips to market your cannabis brand online to sell more and grow your business greatly.
Optimize Your Cannabis Dispensary for Search Engines & Maps
When someone type ‘local dispensary nearby’ in Google or any other search engine, it means they are qualified leads and interested in what you are offering. Now it’s your turn to get them to your online dispensary. This is the place where optimizing your business for search engines, Maps, and local directories can come in handy. As a Ann arbor dispensary owner, you need to create profiles on both local maps (like Google Maps) and local business listings (Google my Business and so on) to help your customers find you easily. Along with that, you should develop a content marketing plan that revolves around queries and questions that your potential customer might have in their minds. You should be where your customers are. And you can do it effectively by optimizing your dispensary for search and maps.
Getting Listed in Local Business Directories
Create profiles on local directories and review sites to help people find your cannabis business easily. It will do a lot for your to improve local search rankings and drive more traffic. You can also find online channels that only pertain to cannabis products and brands. Getting listed on such sites can help you reach a wider target audience that is looking for exactly what you offer. Weedmaps is one of them. Updating your business profiles with informative and useful content is also a great way to grab the attention of potential customers and make them stick around.
Content Marketing
Sharing relevant, educational, and useful content across your online profiles is highly appreciated by both internet users and most importantly search engines. Search engines like Google always rank websites and brands with valuable and relevant content higher in search engines. You can write and publish content like educational researches, case studies, health benefits of cannabis, and other CBD-related topics that people might want to read before making purchases. Whether it is your website, blog, or social media profiles, keep sharing quality and informative content to hook your audience and convert them into valued customers. Moreover, quality content also helps you build strong backlinks for your online cannabis industry so you can increase authority and repute in the industry effectively.
Use Influencer Marketing
As influencers are popular people on social media and other digital channels with a huge and loyal fanbase, they can work great for your cannabis brand by getting in front of a wider audience. More and more CBD brands and marijuana dispensaries are using influencer marketing as an integral part of their online dispensary marketing plan. They hire social media influencers and bloggers to post articles, stories, and videos on their profiles to get their corporate message in front of a broader target audience. You should also find top influencers in the industry and ask them to promote your dispensary.
Optimize your Online Marketing Efforts for Mobile Users
According to research, people usually check their phones 150 times a day and spend almost 3 hours on their phones. This is the reason; you should optimize all your online marketing efforts for mobile devices to be where your audience is. Provide mobile users with excellent experience and answer their queries appropriately to appear in more local searches. Whether it is your dispensary’s website, social media post, or email, optimize for mobile to make sure they are easy to view and read across different mobile devices.
