Digital marketing is a fairly vast field. It has helped numerous businesses and companies makeover their marketing strategies and gain some amazing ROI.
In this article, we will be covering some digital marketing tips which will help you enhance your digital marketing efforts and correct any mistakes that you could be making.
Before we begin, our #1 tip will be to keep learning digital marketing professionally so that you’re always up to date with the latest advancements which ensure you stay ahead of the game. You can check out IIDE’s MBA in Digital Marketing program.
Without further ado, here are some digital marketing tips from experts.
5 Digital Marketing Tips You Need To Enhance Your Efforts
Optimize your website for SEO
The first place you need to optimize when using SEO is your website. To gain more visibility which results in higher traffic & clicks, your website should be SEO- optimized. Use the right keywords but don’t stuff them.
The load time of your website, SSL certificate, mobile-friendliness, etc are also some of the technical SEO aspects you should be looking after.
Use remarketing
Remarketing is a widely-used digital marketing tip that can help you boost your sales. It is a technique where you find a user database who has visited your website or shown interest in your products, clicked on your ads, etc but not purchased.
This target audience is potential customers and thus, all you need to do is re-market to them using personalized and psychological ads to push them deeper into the funnel. Offering a discount on the products they showed interest in clubbed with a deadline to add a sense of urgency really works well in remarketing campaigns.
Automate your email marketing
This tip is going to save a whole lot of time and effort for your email marketing team. Start automating your email marketing campaigns and strategies.
There are various tools that allow you to build emailing lists, decide the copy for each, schedule the campaigns and add personalization elements even while mass emailing.
Automating makes your job really simple & fast as well as leaves little to no room for human errors. And when your company and operations keep expanding, your email marketing campaigns will start growing.
Managing at that level becomes a tedious task and hence, it is advisable to start automating from today. Consider learning email marketing, that will help you automate your processes.
Also, do catch some more email marketing tips and ideas here.
Invest in Google Ads
Google is one of the most trusted search engines which is widely used by people of all ages for all kinds of queries they have. Hence, you should definitely run ads on this platform.
There is an ads manager for all things on google called Google ads. There are several types of ads that you can run for example search ads, display ads and more.
The tip here is to bid for the right keywords and run search ads because they are highly intent-driven. Secondly, you can also run ads on third-party websites partnered with Google. You have to define your target audience, all those who fall in this bucket will be seeing your ads on websites they’re surfing on.
And the best part? You’re charged only when an action is taken. Like a click. So it’s a win-win situation.
Maintain Social Media calendars
Lastly, to ace your social media marketing & advertising game, always use a social media calendar. Previously, companies handled their social media accounts very differently and posted impromptu content.
Today, it is a full-fledged independent sector under digital marketing & it requires some serious planning. Social media calendars help you plan months in advance and also keep room for some last-minute requirements.
This gives a direction to your social media team and how they need to distribute their resources. Secondly, you will never miss out on important days & events. In fact, if you have a social media calendar, you can prepare the content in advance and schedule it to be posted on a specific date & timing using tools.
Conclusion
Hope these digital marketing tips have given you some ideas that you didn’t know of or some mistakes that you were previously making.
Let us know some digital marketing tips or hacks that you have used in the past that worked wonders for you. Comment now!
Karan Shah
An ‘Edupreneur’ and the founder of IIDE – Indian Institute of Digital Education. He is a passionate public speaker and teacher for over 10 years. He has trained over 1,00,000+ students and 25+ corporates in Digital Marketing via online and offline channels. He is a Harvard alumnus specialising in E-commerce. He is a TEDx speaker and is a visiting faculty at India’s top management institutes like the IIMs.