It’s a well-known fact that the first impression is the last impression. This statement holds value when it comes to creating a visual identity of a brand. It is considered a critical investment in creating a familiar and recognizable brand. The success of your business depends on an alluring logo developed with the right animation, images, colors, illustrations, and so on.
Without a doubt, customers buy products or services from a brand. And visual identity will help in establishing yourself as a brand. A web design agency in New York is here to help you establish your visual identity.
Many people consider visual identity to be just a logo design. It is just a misconception; it is more than that. In this post, we have talked about everything you must know about visual identity.
Visual Identity- What it is?
Visual identity can be defined as how you shape the perception of your customers. And how you create an impression via different elements of your brand. One of the most powerful ways to communicate is through images. That is because they can connect on an emotional and primal level. Without a doubt, images are far more persuasive than words.
To simply put it, the visual identity is the graphical information you use to inform about your brand. It will help in differentiating your brand from others.
Elements of Visual Identity
The elements of visual identity must focus on what and why the brand is. Many people think a logo is just a piece of art and colors. It is more than that. A visual identity will help in forming an emotional impression. It is useful in uniting all the aspects of the brand by having consistent visuals. Also, it is used to inform the customers about the brand and their services or products.
You can’t just put together colors for the logo. That is because it helps bring forward the actual plans of the brand. You must carefully create a logo for your brand because that is how people will remember you.
Here are some crucial elements of visual identity.
- Typography
- Graphics
- Imagery
- Color scheme
Features of Visual Identity
Helps Customers Understand Your Brand
Visual identity helps your clients understand your brand on a deeper level. The logo consists of affectionate protocols, target audience, aims, and much more.
Get Your Customers to Trust You
One of the features of the logo is to gain the trust of the customers. The logo must be powerful enough for the customers to blindly trust the brand.
For instance, you are in a strange place and you see two restaurants. One is a small Asian place while the other has a Red M logo. Of course, you will go to McDonald’s if you trust the brand.
That is why you must have a unique and custom logo design for your brand.
Uniqueness and Relevance
The brands working in the same industry can increase competition. Having almost similar logos can lead to confusion for the customers. The customer will be unable to differentiate between brands.
To prevent this from happening, the logo design must be elegant, efficient, and unique. You can’t just use a Pictionary to create a logo. That is because it will not be an efficient one.
Before creating a logo, you must focus on the foundation of your brand. Try different colors and fonts. Look at the logo from the customer’s point of view and make the changes.
Try To Keep The Misinterpretation Minimum
The logo must look the same for you and an eight-year-old. If you think there is something wrong with the logo, you must ask the designer to change it.
There can be an alphabet that is incorrectly placed, or the message is not as highlighted as it should be.
Consistency is Important
It is one of the most important elements of your logo. The color scheme, images, and other aspects of the logo must be according to the brand. This means it should be consistent for all the platforms. Since the logo will be used for traditional and social media, you have to make sure it represents your brand correctly.
If there is any inconsistency, don’t let it go out of your hands. Make sure it is consistent on all platforms.
To sum it up, visual identity has a deep-rooted relationship with brand identity. Whereas brand identity can be defined as everything that makes up the brand including visual identity, mission statement, brand voice, core values, and so on. Having trouble with visual identity? Don’t worry, a web designer can help you come up with an accurate and efficient visual identity. You can even increase your reach with the help of an SEO specialist.
