Pay Per Click (PPC) is a great strategy to get qualified leads for your website. The best part is that results come at a fast pace. These online ads can do wonders for your business if you leverage their potential in the right way. However, marketers may have to struggle due to the ever-changing algorithms of Google. Not doing PPC right can elevate the costs of the campaign and bring down the ROI. So you need to be extra smart for driving it in the right direction. Here are some useful hacks that you can try to get assured success for your PPC campaign.
Hack #1: Improve your quality score
The surest measure to secure a high ROI with PPC is by improving the quality score. This metric really matters because it determines the experience your ads deliver to the users. Ads are assessed on a scale of 1 to 10 to determine the value they offer to the users. A high-quality score lowers the cost-per-click, making the ad cheaper. Also, it gets your ad a position among the top of the searches which makes it more visible. This means that you can go a long way even with a small investment.
Hack #2: Choose the right keywords
Besides the quality score, keyword relevance is also an important parameter for PPC campaigns. Essentially, this factor has a critical impact on the quality score of your ad. Start by choosing the right keywords for the campaign. You need to consider different factors while making this choice. Primarily, it depends on the goal of the campaign, whether it is for boosting conversions or increasing brand awareness. User research is equally important as it gives a fair idea about their intent. Accordingly, you can find the keywords they are most likely to search with.
Hack #3: Write ad copies that click
While targeting the right keywords matters, you cannot ignore the importance of a great ad copy. Make sure that it is relevant for the audience that you want to target. A copy that connects with the users and gives them what they want is bound to bring more clicks and subsequent conversions. Understand the potential buyers, their emotions and expectations so that you can write a copy that compels them to buy.
Hack #4: Optimize for mobile platforms
Since a large number of searches are conducted on mobile devices today, you must optimize your campaign for these platforms. The best approach would be to hire professionals to handle all aspects of the campaign. The article “Pay-Per-Click Management Services” from Falcon Digital Marketing explains that working with a professional to build a pay-per-click ad campaign will get you higher quality leads, which increases sales. Further, they get your campaign mobile-ready by ensuring responsiveness and performance for the landing pages.
Hack #5: Stay ahead of your competitors
Every business faces competition across all the selling channels and PPC is no exception. The secret to success lies in staying one step ahead of your competitors. Keep a close watch on them and try to understand what they are doing if they rank higher than your ads. There are several tools that you can use for accurate competitor analysis and you should surely take their advantage. Follow them and be willing to improve your strategy if you are able to find their secret.
Hack #6: Leverage remarketing for boosting conversions
There are several potential customers who visit your web page once but fail to convert due to some reason. Remarketing involves repeatedly showing your ads to such prospects because they have genuine chances to convert. So you can empower your PPC campaign with the remarketing technique to get higher conversions. Just follow them on the Internet and use your ads to make them change their mind. There are good chances that they will!
Hack #7: Create dynamic landing pages for personalized experiences
Personalization is the key to success today because the audience loves businesses that make them feel special. You can use this approach to propel your PPC campaigns as well. Serve targeted messages by customizing your landing pages across diverse search terms. It is easy because you need not have duplicate landing pages. Just adjust elements such as landing page title and images according to the search query of the user.
These smart hacks can surely give your PPC campaign better chances of succeeding. At the same time, you should follow the trends closely because the PPC landscape is a dynamic one. You can expect new tools and features breaking the market from time to time. Early adoption of the latest in the industry gives you a winning advantage.
