Posting blogs and articles is an aspect of digital marketing that has been around for more than a decade. It’s used to market different products and services to customers. It has worked very well for brands that want to compete with the biggest companies out there. The main way it has helped is by catering to the needs of very specific niche customers and audiences. That way, companies are able to zero in on exactly what the customer wants. In this endeavor, articles tend to point people in the direction of these niche products.
The demand for them is growing even greater due to the appearance of 5G, artificial intelligence, and the Internet of Things. Hence, article writing will be around for much longer. However, you don’t just need articles that regurgitate old information. You need optimized articles that carry a message to your audience. For that, you will need the services of an article writer.
An Article Writer can Maintain Consistency
One thing that has been made apparent by the internet is that frequency and consistency is needed to keep your audience interested. That’s true of YouTubers, Instagram models, and of bloggers as well. No matter what you do, you need to consistently post in order to keep your viewers coming back. You don’t need to hit it out of the park every single time to make them appreciate your work though. It’s analogous to a weekly television show. Not every episode is going to be as good as Ozymandias from Breaking Bad. However, you can make do with moderate quality if you keep posting frequently enough.
That being said, you need to post relevant content and optimize it so that your audience can keep finding it. A consistent uploading schedule is also needed. You can either post weekly, or a couple of times a week. Just remember to adhere to that posting schedule religiously. Even missing one week can mean that your audience will start thinning out.
In this regard, you should really take the help of established article writing services. No matter how good you are, you can’t pump out content on a regular basis on your own.
Authority and Quality Rather than Quantity Works Best
One of the most significant updates from Google in recent times has been Google EAT. EAT stands for Expertise, Authority, and Trustworthiness. These are a set of guidelines that have been fully imbibed by the Google search algorithms. They will now strive to point searchers to more authoritative, accurate, and trusted sources of information. These can include trusted bloggers, trusted newspapers and magazines, or other authoritative sources.
The main idea seems to be that no longer can well-optimized posts alone be considered great sources. Hence, blogs and websites need to work harder to gain the trust of their audience. They will no longer just be ranked according to their ability to insert keywords in to their articles. It’s more about giving their users actionable, usable info that they can’t find anywhere else. Also, sourcing that information to credible websites is considered a sign of trustworthiness. As this continues, a website that adheres to said rules will be considered as more trustworthy in the future.
Hence, it’s not about just posting consistently any more. Hiring an article writer is more important now than ever. You now need more accurate information and research for your blogs. You can’t do that on your own even if you tried. It will leave no room to run your business properly.
You Need to Produce Content for a Niche Audience
As said above, the content you need to produce is for a niche audience. Optimizing for a general audience is no good. You need to be writing content that is optimized for key searches, which produce a high volume. In order to get to as many people as possible, you oddly need to narrow your vision. If you cater to the wide audience, you will get lost in the noise.
Hence, optimizing across various metrics is the best way to get to your audience. This can include:
- Demographics: Age, gender, etc., can matter a lot when marketing is concerned. State who your product is for in your blog posts to get a greater tap on your audience.
- Jobs: Perhaps, you make a product that will be useful for those in a specific line of work. Perhaps, it can help them be more productive or give them relief. Marketing, according to profession, can sometimes work out very well. You can capture a whole new market that way.
- Location: Local SEO is becoming very important now. Hence, marketing according to the area that you’re based in can be an advantage. Since people are looking for solutions close to home, you can capitalize on the immediacy.
All these optimizations need to be taken care of when you write an article. An article writer will help tremendously in this respect. Not only will they understand what kind of audience you’re writing to, but how to optimize for them.
Future Content Will Require Voice Search Optimization
One thing that is going to explode in the coming years is voice search. Already, there is a prediction that voice search will make up half of all searches in 2020. That’s too big of a market to ignore. The majority of these voice searches will be done through smartphones, tablets, and smart speakers. The smart speaker market is especially new since these are devices only controlled by voice. They have no other input and they only output they have is voice, putting aside some speakers with a screen.
This means that only text is left as the marketing tool for these devices. Hence, articles aimed towards marketing specific devices, delivering actionable information, etc., will be their domain. Capturing that ever growing market will require specific article optimization. It will require marketing to a new niche. It will require understanding how to address consumers that are more conversational with their devices.
All of this will require article writing. It’s better to have an article writer in your employ to deal with these challenges in the future.
Dave Brown
Dave Brown works in the content writing department at Content Development Pros. He supervises the article writers at the company. Here they help you achieve your marketing goals through creative, well-researched content that follows the best SEO practices.